11/11/25

Cask & Convos with Seamus Bradley | Director, Healthy Communications |

Crisis? What Crisis? | Seamus Bradley on Surviving Corporate Chaos & Media Storms When disaster strikes—will your company sink or swim? In this explosive episode of Cask & Convos, we sit down with Seamus Bradley, award-winning journalist turned crisis comms strategist, to unpack what really happens behind the scenes when an organisation faces public meltdown. From the Optus data breach to internal culture fails, Seamus shares raw stories and hard truths on how brands either control the narrative—or get buried by it.

🔥 What you'll learn: Why most crisis plans fail before the crisis even hits The real role of leadership and culture in damage control How social media can destroy—or save—your reputation in 5 minutes The difference between owning your mistake vs spinning it What Seamus would’ve done differently if he ran comms for Optus…

💥 Whether you're in PR, brand, legal, or the C-suite—this is your must-watch crash course on modern crisis communication.

👇 Drop your favourite takeaway in the comments. And don’t forget to like, share, and subscribe for more Cask & Convos!

📍 Shot at ‪ @urbanalleybrewery  |

🎥 Directed by Pixu Studios ‪ @debanjandhar1983 

🔗 Series by ‪ @dotinfinity.0 

Location support: ‪ @NaturalVelocity-aicyber 

#CrisisComms #ReputationManagement #OptusHack #PRFails #SeamusBradley #Leadership #CorporateAccountability #CaskAndConvos #BrandTrust #MediaTraining #AustralianBusiness #RiskComms

Next

Cask & Convos with Pete Young | GM Product @Xero | Metrics Over Hype- No-Nonsense Product Strategy