Pricing Strategy Proposal For
About DotInfinity
DotInfinity delivers business outcomes through strategic collaboration powered by AI & Deep Tech. What sets us apart is our commitment to human-first approaches—we don't simply implement technology for technology's sake. We thoroughly analyse your business challenges, collaborate with your cross-functional teams, and identify strategic opportunities where AI can create the most significant impact.
Project Introduction
As you shape the pricing strategy for your AI Agents Call Centre Service, DotInfinity brings the expertise to strike the right balance between market competitiveness and profitability. Partnering with us means adopting a human-centric, business-aligned approach that ensures long-term success in the evolving call centre industry.
Your service redefines customer interactions, using AI to deliver scalable, cost-effective, high-quality support. This proposal outlines a strategic pricing model for Iotasol, designed to align with market trends, customer expectations, and business goals. Our three-phase approach ensures a competitive, profitable, and sustainable launch.
Our last meeting highlighted three key concerns for Iotasol:
Pricing balance – Avoiding underpricing or overpricing to ensure profitability while remaining competitive.
Optimal product bundling – Identifying the right bundle structure to maximise value and long-term product sustainability.
Global pricing strategy – Establishing a pricing model that adapts to regional market differences while maintaining consistency and competitiveness.
Project Phases and Deliverables
Phase 1: Research & Discovery
Objective: Understand the Australian and Global market landscape, target audience, and competitive positioning for AI call centre services.
Activities:
Conduct competitive analysis of AI call centre solutions currently in market.
Analyse customer pain points and willingness to pay.
Gather data on customer behaviour in this domain.
Review the Client’s cost structure (Operational costs- Direct & Indirect, Capex, Forecasted volumes, Business goals, Value proposition, key differentiators, etc).
Deliverables:
Market segmentation report.
Competitor pricing analysis.
Customer value assessment.
Cost structure analysis.
Outcome:
Current state of market positioning
Duration & Cost:
3 Weeks: AUD 9000
Phase 2: Strategy Development Workshop
Objective: Collaboratively develop a dynamic pricing model that reflects the unique value of AI agents while ensuring competitive positioning.
Activities:
Conduct a half-day decision-making workshop with stakeholders.
Discuss pricing models (e.g., outcome-based pricing, subscription models).
Discuss tiered service packages (e.g., Basic, Standard, Premium).
Model revenue scenarios based on different pricing strategies.
Deliverables:
Workshop summary and decisions document.
Proposed pricing models (e.g., per-conversation or hybrid models).
Financial impact analysis.
Outcome:
Tiered service package designs.
Duration & Cost:
2 Weeks: AUD 5000
Phase 3: Testing & Validation
Objective: Validate the effectiveness of the pricing strategy through real-world testing.
Activities:
Design A/B testing frameworks for different pricing tiers or models.
Pilot the strategy with select clients or scenarios.
Collect feedback from customers and stakeholders.
Deliverables:
Testing results analysis.
Adjusted pricing strategy based on feedback.
Finalised pricing model and recommended next steps.
Outcome:
Validated price points.
Duration & Cost:
2 Week: AUD 6000
Phase 4: Implementation Planning* (Optional)
Objective: Ensure smooth operationalisation of the new pricing strategy. - *We Recommend this only if required.
Activities:
2-hour Workshop to assess systems and tools needed for dynamic pricing implementation.
2-hour workshop to collaboratively create a change management plan for internal teams.
Document processes for ongoing pricing adjustments based on real-time data.
Identify Go to Market opportunities and platforms
Identify Marketing costs and outcomes of Marketing spend.
Deliverables:
Implementation roadmap.
Change management plan.
Go-to-Market strategy
Outcome:
Confident market positioning for success
Duration & Cost:
TBD
Total Project Investment
DotInfinity is keen to support Iotasol and its client in their continued growth and productivity outcomes with this new product by ensuring they are able to competitively position their product and arrive at the right revenue outcomes. Following in the overall cost breakdown
Phase 1: Duration 3 weeks, Cost: 9000
Phase 2: Duration 2 weeks, Cost: 5000
Phase 3: Duration 2 weeks, Cost: 6000
Phase 4: (optional)TBD
Total: 7 weeks, AUD 20,000 + GST
(excluding optional Phase 4)
*Costs are subject to change based on the Iotasol incentive, which will be factored in if the proposal is presented to the end client. This pricing excludes any research incentives or travel expenses that may arise. Any additional costs will be discussed and agreed upon with the client before proceeding.
Leading Team
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Sharbani Dhar
PRINCIPAL STRATEGIST
Sharbani Dhar, an award-winning design and strategy leader, will lead the strategic development of Iotasol’s pricing model, ensuring it aligns with market dynamics, customer needs, and business goals. She will oversee the execution of a structured pricing strategy, leveraging DotInfinity’s proprietary frameworks for a competitive and sustainable approach.
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Sanchita Shanbhag
FINANCE STRATEGIST
Sanchita Shanbhag is a finance strategist and pricing expert with over two decades of experience at global firms like Deloitte and PepsiCo. Specialising in pricing models, banking, and supply chain finance at DotInfinity and Australia Post, she ensures profitability and market competitiveness. In this project, she will develop Iotasol’s pricing strategy, balancing financial sustainability with business growth.
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Ravi Abhishek
OPERATIONS MANAGER
Ravi Abhishek will leverage his expertise in business development and strategic partnerships to refine Iotasol’s pricing strategy for market success. His experience in scaling startups and securing funding provides valuable insights into competitive positioning, while his strong market research skills will help analyse industry trends, customer expectations, and pricing benchmarks to ensure a data-driven approach.
Payment milestones
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Payment upon signing the contract and initiating the project.
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Payment upon completing Phase 1 Discovery and research activities. Payment must be completed before workshop commencement of Phase 2.
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Payment must be completed on shareback of recommendations out of Phase 2 and prior to commencement of Phase 3 testing activities.
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Payment must be completed prior to digital delivery Final recommendations report.
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Phase 4 activities and milestones shall be determined later.
Accept Proposal
This proposal outlines a strategic roadmap tailored specifically for launching your AI Agents Call Centre Service in Australia. By leveraging data-driven insights and innovative pricing models, we aim to position your product as a leader in the local market while maximising revenue potential. With our expertise in pricing strategy development and implementation, we are confident in delivering measurable results that align with your business objectives.
We look forward to partnering with you on this exciting journey!
To accept this quote and agree on next steps and key dates, please click on ‘Accept Quote’.